• Lunch-and-Learn: Marketing to America’s Diverse Population

GlobalHueOne the foundations of the business case for diversity is the rapidly changing demographics in the United States.  The United States Census Bureau estimates that by the year 2042, just 33 years from now, those groups that we now call minorities in the U.S. will constitute a majority of the population for the first time.  The change will happen even more quickly for the youngest generation of Americans.  By 2023, just 14 years from now, a majority of Americans 18 and under will be nonwhite. 

This demographic shift and the growth in the spending power of U.S. minorities has the attention of the business world.  Companies from Coca Cola to Walmart have stepped up their marketing and advertising to tap into the rapidly growing buying power of ethnic groups in the U.S.

On Monday, April 27, we will explore the demographic shift and how American businesses are responding to it with Robb Chavis and Sibyl Smith, of GlobalHue, Inc., one of the nation’s leading multicultural marketing firms.  They will be joining us for a Diversity Lunch-and-Learn luncheon for attorneys and staff.  Robb is Vice Chairman for Operations and Legal Counsel.  Sibyl is Vice Chairman for Human Resources and Legal.  Robb and Sibyl will provide us with a deeper understanding of the demographic shift and some insight into multicultural marketing and advertising. 

GlobalHue is the nation’s largest minority-owned, full-service marketing communications agency dedicated to multicultural consumers. Named “Best in Class” by Adweek Magazine in 2007, the GlobalHue umbrella has four full-service communications agencies: GlobalHue Latino; GlobalHue Africanic; GlobalHue Asian; and GlobalHue Next. All provide market expertise to clients who want to reach African-American, Hispanic, Asian-American, gay and lesbian, and multicultural consumers. Headquartered in the Town Center in Southfield, GlobalHue has offices in New York, Chicago, Dallas, Washington, D.C., Orlando, Irvine, Calif., and Los Angeles.    

Robb and Sibyl will be speaking to us from our Southfield office.  Their presentation will be broadcast over the Internet to each of our other offices around the state.  The Lunch-and-Learn will begin at noon, on Monday, April 27

It promises to be a fascinating discussion.  If you would like to join your Warner colleagues at this Lunch-and-Learn, please RSVP to Robin Keith by Monday, April 20.